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More and more brands are investing in content marketing. But with the rush to adopt a content strategy, execution is often lacking. This research report by the Aberdeen Group found that startlingly few marketers feel they are effectively producing and tracking their content.
A gap is growing between content marketing leaders and followers. Those with well-prepared content operations are seeing significantly higher lead conversion rates and lower customer acquisition costs. While others are still mired in content chaos.
Read this report to learn: